Company Overviews:
This project was for a nationwide B2B service agency that wanted to increase organic visibility and generate leads through its website. My main focus was to build and optimize one service page out of six that could rank on Google and convert visitors into customers.
Keyword Research
I started with keyword research using Google Keyword Planner, Ahrefs, and Ubersuggest. From this, I picked one main money keyword with high intent and strong conversion potential.
Along with that, I selected four to five secondary LSI keywords to give the page more depth and semantic relevance.
These keywords were also important from a cost-saving perspective. The CPC for the same terms in ads ranged from $0.21 to $1.51, so ranking organically meant saving significant advertising costs.
Page Creation and Indexing
After choosing the keywords, I designed the service page with all the essential details. The page included the service overview, pricing, reasons to choose the service, customer testimonials, and other relevant features. I also made sure the URL was clean and targeted the primary keyword.
Once the page was ready, I published it and submitted it manually to Google Search Console (GSC). On April 18, 2024, the page was indexed and started appearing in search results.
Early Growth
From May 2024, the page began receiving impressions in search results.GSC performance screenshots captured from April to May-
By June and July, it started generating clicks. During this time, I improved the page naturally by adding more content and expanding service details without over-optimizing. The performance data in GSC showed steady growth, which gave a strong signal to continue optimizing.
Continuous Optimization
Between August and November 2024, I worked on making the page stronger. I added real case studies, detailed client testimonials, FAQs, and more helpful content. At the same time, I built quality do-follow backlinks to increase authority. These efforts boosted the rankings, CTR, and organic traffic. By November, the service page was ranking for more than 55 relevant queries. The company also started receiving regular service inquiries through phone, Messenger, and WhatsApp directly from organic visitors.
Aug 2024- november 2024 Performance in GSC
Total Keywords for this pages
Sales and Conversions
The real success came between December 2024 and May 2025, when the page started converting clicks into paying customers. Over six months, the service page generated 705 organic clicks and converted them into more than $3,079 in direct sales. Several small B2B companies were onboarded through calls, lead forms, Messenger, and WhatsApp conversations.
If these 705 clicks were purchased through Google Ads, the cost would have been much higher, considering the CPC range of $0.21 to $1.51. By ranking organically, the company not only gained sales but also saved a significant amount of potential ad spend.
Dec 2024- May 2025 Performance in GSC
Sales Breakdown from Service Page (Organic Only)
| Months | Sales from the service page |
| December 2024 | $583 |
| January – 2025 | $385 |
| February- 2025 | $493 |
| March- 2025 | $750 |
| April – 2025 | $400 |
| May – 2025 | $468 |
| Total in 6 months | $3079 |
Strategies & Challenges
Strategies:
- Focused on keyword intent & user needs rather than just search volume.
- Created a conversion-focused landing page with pricing, trust elements, and CTAs.
- Optimized continuously with case studies, testimonials, FAQs, internal links and backlinks.
- Used GSC data to refine content and track performance.
Challenges:
- Indexing delays in the beginning.
- Competing against established agencies with higher DR.
- Maintaining a balance between SEO optimization and user-friendly design.
Google Ads PPC Cost Savings
In six months, the service page got 705 organic clicks. The average CPC for our target keywords was about $0.86 (between $0.21 and $1.51).
If we had bought the same clicks through Google Ads, it would have cost around $606 (705 × $0.86). Instead, all of these clicks came for free through SEO.
This means the company not only made $3,079 in sales but also saved about $600 in ad spend during the same period.