Client Overview
The client is a nationwide travel agency that wanted to increase website visitors from Google Search by targeting commercial-intent keywords related to Umrah and Hajj services.
Since people searching for “Umrah package” are usually ready to book, the campaign was designed to capture these high-value searches and drive qualified traffic to the client’s website.
Campaign Setup
The main objective of this campaign was to drive website traffic.
I set up a Search campaign using the Maximize Clicks bidding strategy to get the most visitors possible within the limited budget.
After defining the target audience and location, I selected a group of page-relevant broad match keywords such as “Umrah package” and “Umrah package from Bangladesh.”
These keywords were chosen based on good search volumes and competitive CPCs identified in Google Keyword Planner.
I then created ad copies with clear headlines and descriptions, adding relevant ad assets to improve visibility. Finally, I launched the campaign with a testing budget of $5 for 5 days.
(Attach screenshot of campaign objectives and ad preview here)
Campaign Results
The test campaign generated a total of 67 clicks within the limited budget.
The keyword “Umrah package” performed the best, generating 48 clicks alone, while “Umrah package from Bangladesh” and other close variants contributed additional traffic.
However, some irrelevant searches also appeared, such as “Umrah form,” which did not match the client’s service. These were quickly paused to ensure that the campaign focused only on high-intent keywords.
(Attach screenshot of keyword performance and results here)
Challenges
One challenge I encountered was the use of broad match keywords.
Google often introduces new or close-variant searches, and with about 15% of searches being new each day, the ads were sometimes triggered by irrelevant queries. While this helped to increase reach, it also required constant monitoring to pause low-intent keywords and maintain campaign relevancy.
Managing this balance between reach and precision became a critical part of the campaign.