Executive Summary
This project was for a travel agency offering Umrah packages from Bangladesh. The primary goal was to generate qualified traffic and potential customer inquiries through Google Search Ads while maintaining a low advertising cost.
Over the campaign period, Google Search Ads generated more than 3,000 clicks, over 8,500 impressions, and over 53 hour high user engagement at an average CPC of only $0.04.
Campaign Results
- 3,024 Clicks
- 8,518 Impressions
- 35.5% CTR
- $111.60 Ad Spend
- $0.04 Average CPC
- 2,662 Paid Search Sessions
Business Goal
The objective was to reach users actively searching for Umrah travel packages and drive qualified visitors to the company’s landing page.
Instead of broad awareness campaigns, the focus was placed on capturing high-intent searches from people already interested in booking an Umrah package.
Keyword Research & Campaign Planning
Before launching the campaign, I conducted keyword research to identify terms with strong commercial intent.
The campaign focused on keywords like pharase match “Umrah Package”
Phrase Match keywords were used to maintain traffic quality while expanding reach.
Ad Creation & Optimization
The campaign used responsive Google Search Ads with travel-focused messaging, service highlights, and clear calls-to-action.
Key elements included:
- Package information
- Flight and visa support
- Trust-building messaging
- Limited-time offers
- Direct booking CTA
The goal was to improve CTR while maintaining relevance between the keyword, ad copy, and landing page.
Campaign Performance
The campaign delivered strong visibility and traffic at a very low acquisition cost.
Performance Highlights:
- 3,024 Clicks
- 8,518 Impressions
- 35.5% CTR
- Average CPC: $0.04
- Avgerage Page Engagement time: 1 minutes 17 seconds
- Total Spend: $111.60
The combination of high CTR and low CPC demonstrated strong keyword targeting and ad relevance.
Search Term Analysis
After launch, I continuously monitored actual search terms to identify which queries were generating the highest engagement and clicks.
The majority of traffic came from highly relevant searches such as:
- Umrah Package from Bangladesh
- Umrah Package
- Omra Hajj Package BD
- Best Umrah Agency in Bangladesh
This helped ensure that the campaign was attracting users with strong purchase intent rather than irrelevant traffic.
User Engagement Analysis
Traffic quality was evaluated using Google Analytics 4.
Paid Search generated:
- 2,662 Sessions
- 2,662 Engaged Sessions
- 100% Engagement Rate
- 1 Minute 17 Seconds Average Engagement Time
These metrics indicated that visitors were actively engaging with the website after clicking the ads.
Key Takeaways
What Worked
- Focus on high-intent travel keywords
- Phrase Match targeting
- Relevant ad messaging
- Strong alignment between keywords, ads, and landing pages
- Continuous search term monitoring
Challenges
- Highly competitive travel-related keywords
- Seasonal fluctuations in demand
- Maintaining traffic quality while scaling reach
Conclusion
This campaign demonstrated how a well-structured Google Search Ads strategy can generate qualified traffic at a low cost. By focusing on high-intent keywords, relevant ad copy, and ongoing optimization, the campaign delivered over 3,000 clicks and strong user engagement while keeping advertising costs highly efficient.