Executive Summary
This project was for a travel agency offering Corporate Umrah packages. The goal was to generate inquiries from potential travelers through Meta Lead Ads and collect their contact information directly from Facebook and Instagram.
The campaign generated 183 leads while maintaining an average cost of only $0.43 per lead.
Campaign Results
- 183 Leads Generated
- $77.88 Total Ad Spend
- $0.43 Cost Per Lead
📸 Insert Screenshot #1 (Lead Generation Performance Overview)
Business Goal
The company wanted to reach people interested in Corporate Umrah packages and collect inquiries directly through Facebook and Instagram.
Instead of sending visitors to a website, the campaign used Meta Instant Forms to collect lead information inside the platform.
Ad Creative and Campaign Setup
I created a lead generation campaign using Meta Ads Manager and promoted the company’s Corporate Umrah package.
The ad highlighted the package details and encouraged interested travelers to submit their information for further communication.
Lead Collection Process
When users clicked the ad, they were shown a lead form where they could submit their information.
The form collected:
- Name
- Phone Number
- Email Address
- Date of Birth
- Job Title
- Company Name
This information was then used for follow-up communication and sales discussions.
Campaign Performance
The campaign generated a total of 183 leads with a total spend of $77.88.
The average cost per lead was only $0.43, allowing the company to collect a large number of inquiries at a relatively low cost.
The campaign consistently generated leads throughout the month and helped increase awareness of the company’s Corporate Umrah services.
Key Takeaways
- Meta Lead Ads made it easy for users to submit their information.
- The campaign generated leads at a low acquisition cost.
- Travel-focused messaging helped attract relevant audiences.
- Instant Forms reduced friction and improved lead collection.
Conclusion
This campaign demonstrated how Meta Lead Ads can be used to generate travel inquiries efficiently. By combining targeted advertising, relevant creative assets, and instant lead forms, the campaign generated 183 leads while maintaining a cost of only $0.43 per lead.