Client Overview
Our client was an online fashion retailer specializing in imported products.
The page had 6 digit like/followers. They imported 2000+ pieces Bali rattan bag from indonesia. My facebook ad strategy help them sell all bags by high quality ad set. The return on Ad spend(ROAS) was 69X
Client objective
The main objective was to sell a large volume of Bali Bags quickly, using Facebook Ads as the primary channel.
The challenge was to fix the right targeted audience, create engaging Ad creatives, and keep the advertising costs under control while driving conversions.
Client Message to us in local language
Our Solutions
I designed a Facebook Ads strategy focused on video-based campaigns first. The videos showcased the full collection of Bali Bags, highlighting their design, quality, and lifestyle appeal.
It was live videos. After finishing live videos, I started it as facebook ad.
I created and tested 20+ ad variations across different audience segments to find the best-performing combinations.
This included experimenting with interests, demographics, and behaviours.
We also optimized the ad copy and creatives continuously to improve engagement and lower the cost per result. We keep ad copy simple and easily readable at a sight according to Meta 3 second ad view guidelines.
Some ad creatives given below:
Results
The campaign delivered excellent outcomes:
- Total budget: 347 dollars
- Total Reach: 420,752 people
- Message Generated: 7,000+
- Units Sold: 2,000 Bali Bags
- Revenue: $24,000
- ROAS: 69%
Some ads result given belows—
Challenges
When I started this campaign, the first problem was finding the right audience who would actually buy the bags. Many people clicked, but not all of them were real buyers. I stopping accidental click of all ads and set high imcome people and real audiences by advance audience targeting.
Writing clear and engaging ad messages was also important as the product details was descriebed in video, not details in ad copy.
Strategies
To solve these problems, I focused on video ads that showed the full collection of Bali Bags.
Videos worked well because they quickly caught people’s attention and showed the design clearly.
I created and tested more than 20 different ad sets, targeting different groups like interest-based audiences, demographics, and behavioural audiences.
I checked the ads every day, stopped the ones that were not working, and moved the budget to the best ones.
Finally, I made the buying process very simple by Messenger. People watch the videos and sent the Screen shot of the product with order details. Thus they could place an order easily.